Meet the coach

Hey there, I am coach Vlad, and I’m here to help you crush your goals, break limits, and build a stronger & healthier version of yourself, so let's get started!

Vlad Velichkov

Owner, Coach

Hey there, I’m coach Vlad, and I’m here to help you unlock your full fitness potential. 

With years of experience in the fitness industry, I’ve dedicated myself to empowering individuals like you to achieve their health and fitness goals. My approach is built on the latest evidence in sports & exercise science, as well as a massive foundation of personalized coaching, tailored to the unique needs and lifestyle of the individual.

Whether you’re aiming to lose weight, gain strength, or improve your overall wellness, I’m here to provide the science, guidance, support, and motivation you need every step of the way. Let’s work together to create a fitness plan that fits you—so you can achieve lasting results and feel your best.

Ready to start your fitness journey? Let’s do it!

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my Mission

My mission is to empower you to take control of your health and fitness through personalized coaching that fits your unique needs and lifestyle. I’m here to help you build strength, confidence, and resilience, while making fitness an enjoyable and sustainable part of your life.

As a 9–5 working individual myself, I have also mastered the art of time management and coached a lot of busy business people who previously thought that fitness and busy lifestyle just don’t match. Now a lot of them are in my “success client stories” list.

Together, we’ll create a plan that works for you, helping you achieve your goals and become the best version of yourself, inside and out. 

Let’s transform your fitness journey, one step at a time!

My history

My fitness journey started in 2010, driven by a relentless pursuit of strength for my BJJ, grappling, and MMA training. Calisthenics was my gateway, but it didn't take long for me to realize that the true path to dominating my academy was through the gym. I pushed myself to become the strongest in my class, and that hunger to grow never stopped.

What began as a quest for athletic performance soon transformed into an obsession with strength and power. The gym became my second home, and I’ve never looked back. This addiction to pushing my limits turned into a lifelong passion—a passion that now fuels my mission to build warriors, both mentally and physically.

As my expertise grew, so did my desire to share it. I began coaching others and eventually took my coaching online, expanding my reach to clients around the world. This shift allowed me to offer the personalized guidance my clients deserve, no matter where they are.

Over the past decade, I’ve had the honor of coaching everyone from professional athletes in MMA, grappling, and powerlifting, to ambitious individuals with full-time careers seeking to elevate their fitness, health, and self-image. Whether you're a seasoned competitor or a busy professional, I’ve helped clients at every level unlock their true potential and achieve results that last.

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